建立贸易关系的信函包括的主要内容

公司或企业要进入市场寻找货源或销售产品，首要的工作是与别的商家建立良好的贸易关系。为此可以通过参加交易会、参观访问、引荐介绍等途径，还有可以直接通过信函的形式建立贸易关系。信函措辞应该礼貌，诚恳，热情，表达清楚，透彻。

建立贸易关系信函的主要内容一般包括:

(1)告知对方获取信息的途径及对对方的了解;

(2)简要介绍所提供的服务，以及我方的业务范围、合作优势等基本状况;

(3)简要说明对双方的基本了解;

(4)请求对方提供所买卖商品的具体信息，以便做出回应;

(5)希望对方回函，确定贸易关系。

常用表达如下:

Since the Exhibition in HangZhou，both your company and products left me a deep impression.

We know you are a leading factory in this field，and your brand enjoy high reputation and popularity.

We’d like to express our desire to establish business relationship with you on the basis of quality，mutually benefit and exchange of needed goods.

In order to extend our export business to your country we wish to enter direct business relations with you.

The computer we produced is characterized by its high quality，compactsized，energy-saving and it’s also easy-to-learn and easy-to-operate.(www.xing528.com)

They are not only as low-priced as other makers，but they are distinctly superior in the following respects.

Our products are superior in quality and moderate in price and are sure to be sellable in your market.

We looking forward to further extensions of pleasant business relations.

It is hoped that you will seriously take this matter into consideration and let us have your reply soon.

We look forward to your early reply and trust that through our mutually cooperation we shall be able to conclude this transaction with you in the near further.

Sample

Dear sir or madam，

We have seen your name in various trade magazines and we understand that you have been supplying CROSSETT STYLUS printers of the best quality to all place over china for this five years.

According to our market investigation report，there is a large demand for office appliances in China.we should like to offer you our service as a trading firm of office appliances，and we have offices or representatives in almost all major cities in east China.In addition，we operate our own advertising agency.

Therefore，we should be obliged if you would advise us whether you have a mind establishing business relations with us by return mail.We look forward to your early reply and trust that through our mutually cooperation we shall be able to conclude a satisfactory transaction with you in the near further.

Yours sincerely，

Carl Black

Sales manager