指导教师：张凌云 教授
作 者：黄铭铭
院（系）：旅游科学学院
专 业：旅游管理
学 号：2015220799
完成时间：2019年4月15日
摘要(www.xing528.com)
随着经济社会的发展，非物质文化遗产面临着经济价值低与传承后继乏人的困境，进行旅游开发正是对其进行赋值和增值的有效手段。本文旨在通过京剧这一案例，探讨非遗的旅游开发方式及其积极意义，运用案例研究法、田野调查法、文献综述法等，发现京剧的旅游开发方式主要有京剧旅游演艺、京剧旅游商品开发、静态展示、节庆旅游，旅游开发为非遗提供了现代生存环境和发展空间，并为其传承和保护提供了一定的经济支持。而旅游活动中文化要素的加入，加强了旅游过程的审美体验，增强了旅游活动的吸引力，进而推动了地区旅游业的发展。
关键词：非物质文化遗产；旅游开发；京剧
Abstract
With the development of economy and society，intangible cultural heritage faces the difficulties of low economic value and lack of inheritor.Tourism development is an effective means to assign and increase its value.This thesis aims to explore the tourism development mode of intangible cultural heritage and its positive significance through the case of Peking Opera.The author uses case study method，fi eld investigation method，literature review method and discover that the tourism development methods of Peking opera mainly include Peking opera tourism performance，Peking opera tourism product development，static display and festival tourism.Tourism development provides a modern living environment and development space for intangible cultural heritage and provides some economic support for its inheritance and protection.The addition of cultural elements in tourism activities has strengthened the aesthetic experience of the tourism process，enhanced the attractiveness of tourism activities，and promoted the development of tourism in the region.
Key words：Intangible cultural heritage；tourism development；Peking Opera
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