北京前门大栅栏旅游地文化真实性感知和评价调查

指导教师：林越英

作　者：刘紫菲

院（系）：旅游科学学院

专　业：旅游管理

学　号：2015220752

完成时间：2019年5月7日

摘要(www.xing528.com)

文化旅游受到越来越广泛的关注，相较于传统的观光旅游，是一种更加注重文化体验的新型旅游方式。承载了浓厚历史文化气息的旅游地越来越受游客的欢迎，游客不再是简单地为了吸引眼球的景色而出游，更希望能从旅游中收获一份独特的体验，能感受当地独特的文化气息。而旅游地既要保护当地的文化环境，满足游客体验文化的需求，又要满足其商业消费需求以及旅游业发展的需求。在保护文化真实性和保证旅游业的发展中找到一个平衡点，合理把握两者之间的关系是一件不太容易的事情。因此本文试图从游客的角度，来探究其对旅游地文化真实性的感知与评价。论文采用以问卷调查为主、实地访谈为辅的研究方法，在案例地——北京前门大栅栏发放问卷共223份，通过描述性分析以及运用SPSS18.0对数据进行实证分析，根据研究结果提出保证旅游业的发展，同时也能保护文化真实性、使文化更好地传承下去的策略与建议，从而提高游客的满意度。

关键词：游客感知；旅游地；文化真实性；游客满意度；前门大栅栏

Abstract

Nowadays，cultural tourism has received more and more attention.Compared with traditional sightseeing，it is a new way of traveling that pays more attention to cultural experience.Tourist destinations with a strong historical and cultural atmosphere are more and more popular among tourists.Visitors are no longer simply going to eye-catching scenery，but also hope to have a unique experience and feel the unique local cultural atmosphere.Tourist sites have to protect the local cultural environment，meet the needs of the tourist experience culture，but also meet the needs of commercial consumption and tourism development.It is not easy to find a balance between protecting the authenticity of culture and ensuring the development of tourism.It is not easy to grasp the relationship between the two.Therefore，this thesis attempts to explore the perception and evaluation of cultural authenticity of the tourist destination from the perspective of tourists.The questionnaire approach is mainly used，interview is supplemented.A total of 223 questionnaires are distributed in the case，through descriptive analysis and using SPSS18.0 to empirically analyze the data.According to the research results，strategies and suggestions for ensuring the development of tourism and protecting the authenticity of culture and better inheriting the culture are proposed to improve the satisfaction of tourists.

Key words：tourist perception，destination，cultural authenticity，satisfaction of tourists，Qianmen-Dashilar