摘 要
《创业家》期刊在市场化的基础上于2008年创刊。随着媒体转型的深入，《创业家》逐渐跳出了传统期刊的经营方式，根据自身特点整合资源，以用户需求为核心在创业服务产业链上拓展业务，运营创业黑马社群，逐渐发展成为针对创业者的全面整合服务机构——创业黑马集团。创业黑马集团以创业资讯为流量入口吸引用户，线下活动和会员服务沉淀用户，创业辅导培训和公关服务培养忠实用户，建立了多层次的创业服务体系。本文在梳理《创业家》的发展历程和现状的基础上，对其转型的基本过程进行概述，并运用效果逻辑理论的相关模型对《创业家》期刊转型的条件、原因、转型层次和转型路径进行分析。与此同时，本文基于群体认同理论对创业黑马社群成员进行了访谈，总结了《创业家》转型路径中社群经济的突出特点。在文章末尾，对社群经济可能在未来传统媒体转型中的地位和影响进行了趋势判断和展望。本文期望通过《创业家》转型个案的分析，丰富媒介融合进程中传统媒体转型的案例研究。
关键词：《创业家》；创业黑马集团；社群；媒体转型
Abstract
“THE FOUNDER ” magazine was founded on the basis of marketization in 2008, in business transformation gradually out of the traditional journals of the business, to abandon “THE FOUNDER”, according to their own characteristics of integration of resources to user needs as the core business services industry Chain, business start dark horse club, information for traffi c entrance, offl ine activities and membership services retained users, business counseling training and public relations services to cultivate the depth of users, the establishment of multi-level entrepreneurial service system, and ultimately developed into business of the full integration of service agencies - Entrepreneurs dark horse Group. On the basis of combing the development course and current situation of “THE FOUNDER”, this paper summarizes the basic process of its transformation and uses the relevant model of effectuation to analyze the conditions, causes, transition level and transformation path of “THE FOUNDER”. At the same time, this paper based on the group identity theory to the members of the dark horse community interviews, summed up the “THE FOUNDER” in the transition path of the prominent features of community business. At the end of the article, the tendency and the prospect of community commerce in the future status and influence of traditional media transformation are analyzed. This paper intends to enrich the case studies on the transformation of traditional media in the context of media convergence and Internet shock through the analysis of the case of “THE FOUNDER” transformation.
Key words：THE FOUNDER; DARK HORSE GROUP; Community; Media transformation
目 录
CONTENTS
第一章 绪论 ..............................................................................................621
1.1 研究背景 ....................................................................................................................621
1.2 个案选择原因 ..........................................................................................................622
1.3 研究方法 ....................................................................................................................623
1.4 研究内容 ....................................................................................................................623
1.5 创新点及不足 ..........................................................................................................624
第二章 文献综述 ........................................................................................625
2.1 期刊 ..............................................................................................................................625
2.2 期刊转型 ....................................................................................................................626(www.xing528.com)
2.3 社群及社群经济 .....................................................................................................627
第三章 《创业家》期刊转型过程概述 .............................................................630
3.1 从《创业家》期刊到创业黑马集团的发展历程 ....................................630
3.2 创业黑马集团的发展现状 .................................................................................632
第四章 《创业家》期刊转型的初始条件及原因 ................................................638
4.1 《创业家》期刊转型的初始条件.....................................................................638
4.2 《创业家》期刊转型的原因 ...............................................................................641
第五章 《创业家》期刊的转型路径 ................................................................644
5.1 《创业家》期刊转型的层次 ...............................................................................645
5.2 《创业家》期刊转型的路径总结 .....................................................................648
第六章 《创业家》转型路径中的社群经济特征 ................................................651
6.1 创业黑马社群概况 ...............................................................................................651
6.2 社群经济在《创业家》转型中的体现 ........................................................653
6.3 创业黑马社群成员认同感访谈 .......................................................................656
结 语 .....................................................................................................662
参考文献 .....................................................................................................664
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