摘要
作为文化产业的有机组成部分，出版业的发展直接影响着我国文化体制改革的深化程度，也直接影响着我国社会主义文化大发展大繁荣战略的实现程度。首都出版业改革始于20世纪80年代。在改革开放30年的发展历程中，出版业依次经历了“解放思想，大胆探索，创新体制机制”和“确立市场化和产业化发展方向，调整出版组织结构，形成比较完整的市场体系”等发展阶段后，进入了“深化体制改革，坚定不移推动出版业产业化、市场化”的新阶段。大多数出版组织全面深化了向企业化方向的改革，促进了出版产业的发展壮大。出版产业已成为首都国民经济的重要组成部分。应该说，首都作为出版产业规模较大、集团化水平较高、集聚效应明显的国际性文化之都，有着进一步提升出版业整体竞争力和比较优势的资源禀赋条件。而适应国家文化体制改革和首都文化创意产业发展的需要，在后奥运时代北京提出的“人文北京、科技北京、绿色北京”发展战略，又为深化出版业改革的系统实践提供了机遇和舞台。但是，在改革发展过程中，出版业公共服务体系的建设却一直滞后于产业的发展，一定程度上影响了产业结构的调整和产业竞争力的提升。目前，作为首都文化创意产业重要内容的出版业，正处在一个与旧的体制相关的公共服务体系正在打破，新的体制尚未确立的过渡时期，这种现象不利于出版业的可持续发展。所以构建首都出版业公共服务体系攸关首都出版业健康有序发展。
本文在第一章里对出版业公共服务体系的内涵界定、基本功能以及国内外相关理论和实践进行了系统梳理。第二章是对首都出版业公共服务体系建设现状的分析。第三章总结了首都出版业公共服务体系建设中存在的问题。第四章则是对出版业公共服务体系建设的对策性研究。本文尝试用经济学的相关理论分析出版业的问题，试图运用市场经济与公共服务理论进行对接，丰富出版学的研究内容和方法。其目的是通过研究所获得的成果对首都出版业公共服务体系建设提供一定的智力支持。
关键词：首都；出版业；公共服务体系
Abstract
As an organically unalienable part of cultural industry,publishing has great and direct effects upon the depth of China’s institutional culture revolution,and it influences the realization of the development and prosperity for communist culture strategy of Chinese.The publishing revolution in Peking started in 1980s.Through thirty years’ history of Opening and Revolution,growing under the guiding principle of“reforming institutional mechanisms by emancipating the mind and inquiring with courage”and through a series stages of“Establishing a perfect market system by adjustment in institution of publishing organization with the aim of mercerization and industrialization”,Peking’s publishing community sees a new section characterized by“more profound institutional revolution and stout promotion for industrialization and mercerization”.Now most publishing organizations have completely accomplished enterprise reform and facilitated the growth of publishing organizations.Publishing has today become an important part of the Capital’s Economy.It can be said that,as a city renowned for internationally cultural inf luence with so many larger,high level publishing houses and as a city of obvious agglomeration effects,there are advantages in Peking in strengthening the competence of its whole publishing industry.According to the reform in national culture institution and development of Peking’s creative cultural industry,the strategy of“building a green Beijing of humanities,science and technology”provides opportunities and stages for the systematic practice of deep reform in publishing industry.In the process,however,infrastructure of publishing lagged behind which hinders the adjustment in institution and the upgrading of its competence.Today,as part of Peking’s creative industry,publishing is at a time when public service system related to past institution is breaking down while the new one is still in the cradle,which is not conductive to the sustainable development of the publishing industry.So it is critical to establish the public service system for Capital publishing industry.
ChapterⅠdeals with the conception,defined meaning,the basic functions of public service system in publishing industry and the theory and examples both abroad and at home.ChapterⅡ analyses the present development of public service system of Capital publishing industry and ChapterⅢ summarizes the defects.At last,ChapterⅣresearches the countermeasures in public service system in publishing industry.
The author tries to study topics in publishing industry with economic theories.And by combining theories of market economy and public service,the author adds up new content and methodology to publishing industry,and so the result as an intellectual support can be applied to the establishment of the public service system for Capital publishing industry.
Key words:Capital; Publishing industry; Public service system
目录 CONTENTS
第一章 出版业公共服务体系的理论与实践.....................................................205
1.1 出版业公共服务体系的界定与内涵.............................................................205
1.2 国内外出版业公共服务体系相关理论与实践.........................................210
1.3 我国构建出版业公共服务体系的理论........................................................217
1.4 我国出版业公共服务体系的发展历程和现状.........................................220
第二章 首都出版业公共服务体系建设现状.....................................................225
2.1 公共服务主体转变职能，建设服务型政府..............................................225
2.2 首都出版业公共产品供给体系建设现状...................................................228
2.3 首都出版业政策体系建设现状.......................................................................230
2.4 首都出版业人才体系建设现状.......................................................................236(https://www.xing528.com)
2.5 首都出版业公共投融资服务体系建设现状..............................................238
2.6 首都出版业公共服务绩效评估体系建设现状.........................................241
第三章 首都出版业公共服务体系存在的主要问题...........................................245
3.1 在出版业体制改革过程中，政府职能发挥不足....................................245
3.2 首都出版业公共产品供给体系.......................................................................247
3.3 首都出版业政策服务体系.................................................................................249
3.4 首都出版业人才服务体系.................................................................................251
3.5 首都出版业投融资体系......................................................................................252
3.6 首都出版业公共服务绩效评估体系.............................................................255
第四章 完善首都出版业公共服务体系的基本思路及政策建议...........................257
4.1 进一步转变政府职能，改进行政机制的基本思路及政策建议...........................................................................................257
4.2 完善首都出版业公共服务产品供给体系的基本思路及政策建议...........................................................................................260
4.3 完善首都出版业公共政策服务体系的基本思路及政策建议...........................................................................................263
4.4 完善首都出版业公共人才服务体系的基本思路及政策建议...........................................................................................265
4.5 完善首都出版业公共投融资服务体系的基本思路及政策建议...........................................................................................268
4.6 完善首都出版业公共服务绩效评估体系的基本思路及政策建议...........................................................................................272
结束语........................................................................................................281
参考文献.....................................................................................................282
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