物流配送的重要性及优化策略

Any transaction in e-commerce involves three aspects：information flow，capital flow and logistics.Information flow and capital flow can be processed through computer and network，but logistics is the most special.For most commodities，they still have to be delivered through logistics.

电子商务中任何一笔交易都涉及信息流、资金流和物流这三个方面。信息流和资金流的处理可以通过计算机和网络实现，而物流是最为特殊的，对于大多数商品，仍要通过物流方式才能配送。

Logistics and logistics distribution　物流与物流配送

China's logistics terminology standard defines logistics as：Logistics is a physical flow process from the supply place to the receiving place through organic combination of transportation，storage，loading，unloading，handling，packaging，circulation processing，distribution，information processing，etc.to realize the user's requirements according to actual needs.Modern logistics is a product of economic globalization and an important service industry to drive economic globalization.The world's modern logistics industry has been steadily growing，with Europe，the United States and Japan becoming important logistics bases around the world currently.China logistics starts late.With the rapid development of the national economy，the market demand of logistics industry continues to expand.Since the beginning of the 21st century，under the influence of the state's continued strengthening and improving macro-control policies，China's logistics industry has maintained a rapid growth rate.The logistics system has been continuously improved，and the industry operation has become increasingly mature and standardized.

中国的物流术语标准将物流定义为：物流是物品从供应地向接收地的实体流动过程中，根据实际需要，将运输、储存、装卸、搬运、包装、流通加工、配送、信息处理等功能有机结合起来实现用户要求的过程。现代物流是经济全球化的产物，也是推动经济全球化的重要服务业。世界现代物流业呈稳步增长态势，欧洲、美国、日本成为当前全球范围内的重要物流基地。中国物流起步较晚，随着国民经济的飞速发展，物流业的市场需求持续扩大。进入21世纪以来，在国家继续加强和改善宏观调控政策的影响下，中国物流行业保持较快增长的速度，物流体系不断完善，行业运行日益成熟和规范。

Logistics management refers to，in the process of social production，according to material data entity flow rule，applying the basic principles and scientific methods of management，the planning，organizing，directing，coordinating，controlling and supervising of logistics activities，and enable the logistics activities to achieve the best coordination and cooperation，so as to reduce logistics costs，improve logistics efficiency and economic benefits.Modern logistics management is based on system theory，information theory and cybernetics.

物流管理是指在社会生产过程中，根据物资实体流动的规律，应用管理的基本原理和科学方法，对物流活动进行计划、组织、指挥、协调、控制和监督，使各项物流活动实现最佳的协调与配合，以降低物流成本，提高物流效率和经济效益。现代物流管理是建立在系统论、信息论和控制论的基础上的。

The modern logistics practical dictionary says that“logistics distribution”is a unification service mode.Logistics Distribution Normalization includes the utilization of logistics resources，the utilization of logistics facilities and equipment and logistics management，and so on.In detail，logistics distribution is a non-single business form in logistics activities.It is closely combined with commercial flow，logistics and capital flow，and mainly includes commercial flow activities，logistics activities and capital flow activities.It can be said that it is a business form that includes most necessary factors in logistics activities.

现代物流实用词典说“物流配送”是共同化的服务模式。物流配送共同化，包括物流资源利用共同化、物流设施与设备利用共同化、物流管理共同化等。详细来说，物流配送是物流活动中一种非单一的业务形式，它与商流、物流、资金流紧密结合，并且主要包括了商流活动、物流活动和资金流活动，可以说它是包括了物流活动中大多数必要因素的一种业务形式。

The logistics distribution orientation is a logistics way by which the matched goods are delivered to the consignee by providing services for customers of e-commerce，implementing unified information management and scheduling for the whole logistics distribution system according to the characteristics of e-commerce，carrying out tally work in the logistics base in accordance with the requirements of customers'orders.This advanced and optimized circulation mode is of great significance for circulation enterprises to improve the service quality，reduce the logistics cost and optimize the social inventory allocation，and thus improve their economic and social benefits.As an effective organization mode of modern logistics，distribution production represents the main direction of modern marketing，and therefore develops rapidly.Logistics distribution is important part of modern circulation industry.The research and development of modern logistics technology has made some progress.Some logistics distribution enterprises have made a lot of achievements in the research and development of logistics information technology and logistics distribution management technology，which has played a positive role in promoting the development of modern logistics in China.

物流配送定位在为电子商务的客户提供服务，根据电子商务的特点，对整个物流配送体系实行统一的信息管理和调度，按照用户订货要求，在物流基地进行理货工作，并将配好的货物送交收货人的一种物流方式。这一先进的、优化的流通方式对流通企业提高服务质量、降低物流成本、优化社会库存配置，从而提高企业的经济效益及社会效益具有重要意义。配送制作作为现代物流的一种有效的组织方式，代表了现代市场营销的主方向，因而得以迅速发展。物流配送是现代流通业的重要组成部分。现代物流技术的研究开发取得了一定进展。一些物流配送企业在研究开发物流信息技术和物流配送管理技术上取得了许多成果，这对于推动我国现代物流发展发挥了积极作用。

Warehousing logistics service　仓储物流服务

With the development of e-commerce，logistics distribution business has been becoming increasingly tremendous，and even the market situation of short supply.Logistics warehousing and distribution service has already become the core of e-commerce industry in China.To provide a comprehensive and perfect solution of logistics warehousing and distribution has also become a point that many small and medium-sized sellers，e-commerce supplier，and brand owner must focus on.The main business of such enterprises is not only warehousing，consignment delivery，and logistics distribution，but also distribution tracking and terminal consumer returns complaints handling and other businesses.And a comprehensive warehousing logistics company will also help suppliers to provide specific logistics distribution solutions，such as efficient distribution solutions，low-cost distribution options，etc.At present，logistics warehousing and distribution service enterprises are mainly concentrated in the resource-intensive cities of Shanghai，Beijing and Guangdong.For example，in just three years，Shanghai's Smart Factory Warehousing Logistics Company has developed into a well-known logistics distribution base in China.It has not only set up e-commerce cooperation platforms such as Taobao，Tmall，JingDong，No.1 Store and others to help enterprise sellers directly place orders and deliver goods backstage，but more importantly，it can provide different warehousing and logistics distribution solutions for different enterprise sellers.It can offer both low cost logistics distribution mode and the fastest logistics distribution scheme.In addition to serving small and medium-sized store sellers，the Smart Factory more focuses on the cooperation of brands，such as WEOAT，Converse Flagship Store，TMG Tmall official flagship store，etc.When choosing such enterprises，we should mainly consider delivery speed，logistics delivery cost，goods safety and order processing volume.

随着电子商务日益发展，物流配送业务也日趋庞大，甚至出现了供不应求的市场局面。物流仓储配送服务已然成为中国电子商务最为核心的行业环节，能够提供一个全面完善的物流仓储配送解决方案，也成了很多中小卖家、电子商务供应商、品牌商必须关注的问题。这类企业主要业务除了仓储、代发货、物流配送，还包括了配送跟踪、终端消费者退货投诉处理等业务。而一家全面的仓储物流公司还会帮助供应商提供具体的物流配送解决方案，比如高效的配送方案、低成本的配送选择等。目前物流仓储配送服务企业主要集中在上海、北京、广东这些资源集中型城市，像上海的智工厂仓储物流公司就是通过短短3年的时间发展成为全国知名的物流配送基地，它不仅开通了淘宝、天猫、京东、一号店等电商合作平台，帮助企业卖家直接后台下单发货，而且更为重要的是能够为不同的企业卖家提供不同的仓储物流配送解决方案，既可以提供低成本的物流配送模式，也可以提供最快速的物流配送方案。智工厂不单服务于中小店铺卖家企业，更专注于与品牌商的合作，比如三主粮（WEOAT）、匡威旗舰店、天美健天猫官方旗舰店等。我们在选择这类企业的时候，主要应该考量发货速度、物流配送成本、货品安全性、订单处理量这几方面。(www.xing528.com)

Distribution form division　配送形式划分

（1）By type and quantity of distributed goods：Multiple variety，less batch distribution，less variety，mass distribution，complete set distribution.

（2）By distribution time and quantity：Timing distribution，quantitative distribution，timing and quantitative distribution，timing，quantitative and fixed-point distribution，instant distribution.

（3）By distribution location and organizer：Distribution center distribution，distribution point distribution，warehouse distribution，store distribution，production enterprise distribution.

（4）By the service object of distribution：Enterprise-to-enterprise distribution，enterprise internal distribution，enterprise-to-consumer distribution.

（5）By other forms of distribution：Common distribution，integrated distribution，high frequency，small batch distribution.

（1）按配送商品种类与数量划分：多品种、少批量配送，少品种、大批量配送，成套配送。

（2）按配送时间及数量划分：定时配送，定量配送，定时定量配送，定时定量定点配送，即时配送。

（3）按配送地点与组织者划分：配送中心配送，配送点配送，仓库配送，商店配送，生产企业配送。

（4）按配送的服务对象划分：企业对企业的配送，企业内部配送，企业对消费者的配送。

（5）其他配送形式：共同型配送，一体化配送，高频率、小批量配送。

As a digital way of survival，e-commerce represents the future mode of trade，consumption and service.Therefore，the overall ecological environment should be perfected and the traditional pattern of original logistics industry should be broken；the socialized logistics distribution center should be built and developed with the main characteristics of commodity agency and distribution，and the organic combination of logistics，commercial flow and information flow；establishing the logistics system of e-commerce，making all kinds of flow unimpeded，is the best realm of e-commerce.Many links of logistics distribution have caused huge cost，manpower and time waste.Logistics enterprises must attach importance to the information management of logistics distribution system to reduce logistics costs.

电子商务作为数字化生存方式，代表未来的贸易方式、消费方式和服务方式。因此，要求整体生态环境要完善，要求打破原有物流行业的传统格局；建设和发展以商品代理和配送为主要特征，物流、商流、信息流有机结合的社会化物流配送中心；建立电子商务物流体系，使各种流都畅通无阻，才是最佳的电子商务境界。物流配送的许多环节都造成巨大的成本、人力、时间浪费，物流企业必须重视物流配送系统的信息化管理，来降低物流成本。