探讨C2C电子商务的发展趋势与挑战

C2C e-commerce operation mode　C2C电子商务运作模式

C2C is the abbreviation of consumer to consumer or customer to customer，which means that online consumers provide their own products or services to consumers，and it is the e-commerce between individuals.C2C e-commerce platform provides an online trading platform for both buyers and sellers through e-commerce websites，allowing sellers to publish the information of items for sales by themselves，from which buyers can choose to purchase.Meanwhile，in order to facilitate the transaction between buyers and sellers，a series of supporting services required by the exchange such as coordination of market information collection，establishment of credit evaluation system，various payment methods，etc.are provided by the platform.If a consumer has a computer，it can be traded through C2C e-commerce platform and sold to another consumer.This type of transaction belongs to C2C e-commerce.Specifically，the product owner publishes product information，and the demanders bid on the desired product，which is ultimately sold to the highest bidder.The seller can sell the product at a higher price and the buyer can also buy it at the price he is willing to pay.This kind of transaction is similar to an auction，also known as online auction.Typical C2C e-commerce websites are Taobao，Tencent paipai.com，eBay，Baidu Youa，etc，among which Taobao has more than 95% market share.

C2C是Consumer to Consumer or Customer to Customer的英文缩写，意指在网上消费者本身提供产品或服务给消费者，是个人与个人之间的电子商务。C2C电子商务平台通过电子商务网站为买卖双方提供一个在线交易平台，使卖方可以自行发布待出售的物品信息，而买方可以从中选择进行购买。同时，为便于买卖双方交易，该平台提供交易所需的一系列配套服务如协调市场信息汇集、建立信用评价制度、多种付款方式等。假如一个消费者有一台电脑，就可以通过C2C电商平台进行交易，把它出售给另外一个消费者，此种交易类型就属于C2C电子商务。具体来说，产品持有者发布产品信息，产品需求者对所需要的产品出价，并最终将产品出售给出价最高的买方，卖方能以较高的价格出售产品，而买方也能以自己愿意的价格购买产品，这种交易方式类似于拍卖，又称为网上拍卖。典型的C2C电子商务网站有淘宝网、腾讯拍拍网、易趣网、百度有啊等，其中淘宝网的市场份额已超过95%。

Features of C2Ce-commerce platform　C2C电子商务平台的特征

C2C e-commerce platform has the following features.

（1）Provide an information exchange platform for online transactions between buyers and sellers：Providing information exchange platform，changing the way of information exchange and expanding the scope of information exchange are the most fundamental and basic services provided by C2C e-commerce platforms，which play a role similar to the intermediary in traditional business transactions.

（2）Provide a series of supporting services for online transactions between buyers and sellers：The three basic elements of e-commerce are：information flow，capital flow and logistics.In addition to providing channels for information exchange，C2C e-commerce platform also needs to provide relevant payment platforms，logistics systems and customer services for both buyers and sellers.

（3）Large number of users and complex identities：Due to the openness of C2C e-commerce platform，it has a large number of users and complex identity.There are trading risks.

（4）Abundant commodity information and irregular quality：C2C e-commerce sites are like a mix of super malls，specialty stores，stalls and flea markets，so it's only natural that commodity information is multifarious and disorderly.

（5）More transaction numbers and smaller turnover：C2C e-commerce is individual to individual business，so the small amount and lots of batches are the reality faced by the most of China's C2C sellers.

C2C电子商务平台具有如下特征。

（1）为买卖双方网上交易提供信息交流平台——提供信息交流平台、改变信息交流方式、扩大信息交流范围，正是C2C电子商务平台提供的最根本也是最基础的服务，扮演着类似于传统商务交易中中介者的角色。

（2）为买卖双方网上交易提供一系列的配套服务——电子商务中最基本的三要素是信息流、资金流和物流。除了提供信息交流的渠道外，C2C电子商务平台还需要为买卖双方提供相应的支付平台和物流系统以及客户服务等。(www.xing528.com)

（3）用户数量多且身份复杂——由于C2C电子商务平台的开放性，导致其用户数量多且身份复杂，存在交易风险。

（4）商品信息多且质量参差不齐——C2C电子商务网站就像一个超级大商场、特色小店、地摊和跳蚤市场的融合，因此商品信息相当庞杂也是再自然不过的事情了。

（5）交易次数多且成交额较小——C2C电子商务是个人对个人，因此数量小、批次多是目前绝大多数中国C2C卖家所面临的现实。

Taobao（Taobao Website：http：/www.taobao.com/）　淘宝网

The world's first C2C website was eBay，an auction site started in 1995.Since then，with the rapid development of science and technology，the Internet has entered thousands of households.C2C websites have also followed this heat wave and gained popularity among the public.

全世界最早的C2C网站是在1995年开创的拍卖网站——eBay。此后，科学技术飞速发展，网络走进了千家万户，C2C网站也跟着这股热浪得到了大众的热捧。

Taobao shop is a popular online shopping retail platform in China，founded by the Hangzhou-based Alibaba Group in May 2003.It is the general name of the Internet virtual store run by Alibaba group's Taobao e-commerce platform，and is the largest gathering place of online virtual stores and various retail suppliers in China at present.Or to put it simply，it is China's largest online store aggregation platform，and almost all of the individual online businesses have a personal online store on Taobao.Taobao，as a third-party e-commerce platform，provides relevant Internet business services to its registered users.Users can selectively pay a certain amount of lease rent for the platform branch domain space，namely the individual independent Taobao store.

淘宝网店是中国深受欢迎的网购零售平台，由总部位于杭州的阿里巴巴集团于2003年5月创立。它是阿里巴巴集团旗下淘宝网电子商务平台所经营的互联网虚拟商店的总称，是目前中国最大的网络虚拟店铺和各类零售供货商的汇集地，或者简单地说就是中国最大的网店聚合平台，几乎全部的个人网商都在淘宝网有个人网店。而淘宝网作为第三方电子商务平台，向其注册用户提供相关互联网商务服务，用户可选择性地缴纳一定的租金用于平台分支域名空间，即个人独立的淘宝网店。

There is no doubt that Taobao's leading position in the field of C2C will have not yet been shaken for the time being.However，Taobao also has to bear the heavy pressure brought by the leading position.Between the lead and the pressure，Taobao is struggling to move forward.With the expansion of the scale and the increase of the number of users，Taobao has changed from a single C2C network bazaar to a comprehensive retail circle including C2C，distribution，auction，direct supply，crowdfunding，customization and many other e-commerce modes.

毫无疑问，淘宝在C2C领域的领先地位暂时还无人能够撼动。然而，淘宝却也不得不承受这份领先带来的沉甸甸的压力。在领先与压力之间，淘宝在奋力往前走。随着淘宝网规模的扩大和用户数量的增加，淘宝从单一的C2C网络集市变成了包括C2C、分销、拍卖、直供、众筹、定制等多种电子商务模式在内的综合性零售商圈。

In the past few years，China's e-commerce has been developing at an unprecedented speed.It not only changes our traditional mode of production，but also has a profound influence on the adjustment of economic structure.In the operation mode of e-commerce，C2C mode gradually shows its strong development potential because of its strong user participation，flexibility and convenience.It's not hard to imagine that customers are an important resource for C2C e-commerce platforms to gain corporate profits and competitive advantages.The key to the success of C2C mode lies in analyzing customers'individual needs and managing customer relationship effectively so as to improve customer satisfaction and loyalty.With the increasing popularity of Internet in China，more and more people choose online shopping，such a new shopping model.

在过去的几年中，中国的电子商务正以前所未有的速度迅猛发展着。不仅改变着我们的传统生产方式，而且也对经济结构的调整产生深刻的影响。在电子商务的运营模式中，C2C模式由于其用户参与性强、灵活方便等特点，逐渐表现出较强的发展潜力。不难想象，客户是C2C电子商务平台获得企业利润和竞争优势的重要资源，C2C模式成功的关键在于分析客户的个性需求，进行有效的客户关系管理，从而提高客户的满意度和忠诚度。随着因特网在中国的不断普及，越来越多的人选择网络购物这一新型的购物模式。