人工智能时尚店铺：用智能引领时尚潮流

The fashion store changes dramatically，which is another subversive start.The lasting trouble of“what to eat today”solved by“Meituan Takeout”and“Eleme（are you hungry？）”（Online ordering platform），“what to wear today”will also be come true by Alibaba.Fashion AI（Fashion Artificial Intelligence），Fashion Brain recently launched by Alibaba，with the aid of AI technology，provides consumers with a reference scheme for clothing matching，and becomes a private shopping consultant！How does it work？

服装店巨变，又一场颠覆开始了！继“今天吃什么”这一世纪难题被“美团外卖”“饿了么”（网上订餐平台）解决之后，“今天穿什么”也将被阿里消灭！阿里巴巴最近推出的Fashion AI（时尚人工智能）时尚大脑，借助AI技术，为消费者提供服饰搭配的参考方案，变身私人购物顾问！具体是怎么使用的呢？

Fashion AI—Fashion Brain　时尚人工智能—时尚大脑

First，when a customer comes to the smart fitting room，Fashion Brain scans her/him and accurately calculates such data as shoulder width，chest，waist，hip，thigh，biceps，sleeve length and leg length（trousers length）.Then，it will recommend a variety of new，fashionable styles for your size.If you choose several clothes at the same time，it will also give you personalized recommendations based on your preferences.You don't have to go out of the fitting room for anything you like，just choose color and size like on Taobao（China's online shopping retail platform）.The shop attendants will quickly send the clothes you want to the fitting room！

首先，顾客来到这个智能试衣间，时尚大脑会扫描顾客，精确计算出肩宽、胸围、腰围、臀围、大腿围、臂围、袖长、腿长（裤长）等数据。然后，时尚大脑会针对你的身型给你推荐各种各样的新款、爆款。如果你同时挑了几件衣服，它还会针对你的喜好给你个性化推荐。你看中任何一件衣服，都不用走出试衣间，只需像淘宝（中国网购零售平台）一样，选择颜色和尺寸，店内的服务员就会迅速把你想要的衣服送到试衣间来！

As an artificial intelligence，a more powerful trick for Fashion Brain is：deep learning！It has accumulated more than 20，000 dressing experts，and nearly 500，000 sets of fashion matching concepts serve as learning templates，integrating tens of thousands of dressing experts'understanding of fashion，which make it easy to recommend various professional collocations for customers.If a person had accumulated 10，000 hours of experience in his/her field to become an expert，and then Fashion Brain would be a leading class stylist！

作为一个人工智能，时尚大脑更厉害的绝招是：深度学习！它累计了2万多名穿衣达人，近50万套潮流搭配理念作为学习模板，融合了上万穿衣达人对时尚的理解。这使得它能轻而易举为顾客推荐各种专业搭配。如果说一个人在他的行业累积了1万个小时经验就会成为专家，那么时尚大脑可能就是泰斗级的造型大师！

It is often said that it was Jack Ma who drove the traditional clothing industry to the wall.But the truth is that Mr.Ma is helping offline brick-and-mortar stores take a more subversive route.　Currently，Alibaba has offered free AI fashion assistant technology to thirteen stores across the country so as to encourage consumers to move to physical stores.

常有人说，是马云将传统服装行业逼上绝路。但事实却是，马云在帮助线下实体店走出一条更颠覆的路子。目前，阿里已向全国13家门店免费提供AI时尚助手技术，以此激励消费者走向实体店！

Smart fitting mirror　智能试衣镜

In addition to the wearing matching recommendations of Alibaba Fashion Brain，there is an even more unimaginable smart fitting mirror！In offline stores，the number of items that can be tried on in a physical fitting room is always limited，and when a dress is selected，you can only imagine how to match it.However，smart fitting mirror solved the pain point.At Tmall's new retail experience hall，Jack Ma personally experienced this“smart fitting mirror for easily buying clothes”.It's used in a similar way to that of Alibaba Fashion Brain.

除了阿里时尚大脑的穿搭推荐，还有一个更逆天的智能试衣镜！在线下门店，能够拿进实体试衣间试穿的商品数量始终有限，且看中一件衣服时，对于如何搭配全靠想象。而智能试衣镜解决了这个痛点。马云在天猫新零售体验馆亲自体验了这个“好买衣智能试衣镜”。它的使用流程跟AI时尚大脑类似。

1.Data-in　输入数据

Consumers stand in front of the mirror，activate intelligent face and body recognition，enter several body figures，and within 30 seconds，a virtual me can be reproduced（officially called a reduction degree of 85%）.

消费者站在镜子面前，启动智能人脸与身材识别，输入几项身材数值，30秒内可以“复制”出一个虚拟的我（官方称还原度达85%）。(www.xing528.com)

2.Efficient fitting+matching suggestions　高效试穿+搭配建议

In less than 3 minutes，consumers will be able to try onmore than 100 sets of the season's new styles.You just have to stand in front of the screen and see a real-life try-on without actually putting it on.Artificial intelligence will scan the motions of your imitative putting on and taking off and change the styles for you.Just clicking in the palette，you can try on any color clothes.Smart fitting mirrors can also intelligently recommend the latest，most suitable，most likely goods，and record consumer dressing preferences，giving some accurate advice for personalized style and matching.

不到3分钟时间，消费者就能试穿100多套当季新款搭配。你只需站在屏幕面前，不用真正套上衣服就能看到真人试穿效果。人工智能会扫描你模仿的穿衣、脱衣动作，为你更换款式。只需在色板里点一下，就能试穿任意一种颜色的衣服了。智能试衣镜还能智能推荐最新、最合适、购买概率最高的商品，并记录消费者的穿衣喜好，给予精准的个性化款式与搭配建议。

3.Social sharing　社交分享

This fitting mirror also has the social sharing function.Which clothes do you like？Share them with your friends in the moments of Wechat.

这款试衣镜还有社交分享功能。喜欢哪件衣服，一键分享到微信朋友圈。

4.Packaging the data，buying as you trying on　打包数据，随试随买

Consumers can store the mirror experience information on their mobile phones，try it on and buy it online whenever and wherever they want.The information in the fitting mirror can also be synchronized to Tmall，Taobao for continuous use.

消费者可以可将镜面体验存入手机，随时随地在线试穿，想买就买。试衣镜内的信息还可以同步到天猫淘宝，持续使用。

It's not a gimmick.Practice has proved that its sales results are remarkable.According to one brand，the offline store average stay time increased by at least 14 minutes after the introduction of the smart fitting mirror.Other brands say that consumers will find their favorite items through a smart fitting mirror，and nearly a third of them will eventually buy them.For consumers，they before walked around physical stores at a backbreaking pace without harvest，were afraid of not fitting for blind buying online and didn't know how to match.These pain points are now readily solved.For merchants，the system can obtain the data of consumers'use behavior and establish database from the moment consumers start the smart fitting mirror，so as to prepare for precise recommendation in the future.The country is happy with its success.Ministry of Commerce of the People's Republic of China pointed out that the government had drawn up detailed rules to reform the retail industry，allowing it to use artificial intelligence，cloud computing and other technologies for sales.Undoubtedly，this is almost a win-win.But the shopping guide may not be happy.In this field，artificial intelligence has been proven effective，time-saving and labor-saving.Moreover，AI can achieve 7 days a week，24 hours a day of continuous interaction，push one to one services，and reach the consumer continuously.Is there any existing possibility for this career as a shopping guide in the future？

这并不是一个噱头。实践证明，其销售成果显著。据一家品牌方透露，引入智能试衣镜后，客户在实体店平均停留时间额外增加了至少14分钟。还有品牌方表示，消费者通过智能试衣镜发现心仪单品，近三分之一的人会最终购买。对消费者来说，以前实体店走断腿可能都没有收获，网上盲买怕不合身，买好了不知怎么搭配，这些痛点如今通通迎刃而解。对商家来说，从消费者启动智能试衣镜开始，系统就可以取得消费者使用行为数据，建立数据库，为以后的精准推荐做准备。国家也是乐见其成。中国商务部指出，政府已制定细则，对零售业进行改革，允许零售业使用人工智能、云计算等技术进行销售。毫无疑问，这几乎是一场共赢。但有一类人恐怕高兴不起来了，那就是导购员。在这个领域，人工智能已经被验证效果显著、省时省力，而且AI能做到一周7天，一天24小时持续互动，推送1对1服务，持续触达消费者。导购员这个职业未来还有存在的可能吗？

Change always comes too suddenly.This is an age of rapid change.Under the impact of the new retail，the old brand supermarket Xinyijia went bankrupt，Carrefour began to withdraw from China，Belle was delisted，and the former clothing hypermarket could not sell...When robots replace front-line labor forces such as assembly-line workers and others，there may still be some people who take any chances to think that artificial intelligence cannot threaten the type of work that requires human subjective emotion.However，with artificial intelligence being able to write novels and to help people design and match clothes，are you as secure as before？

变化总是来得太突然。这是一个快速变化的时代。在新零售的冲击下，老牌超市新一佳破产了，家乐福开始从中国撤退了，百丽退市了，以前的服饰大卖场卖不动了……当机器人取代流水线工人等一线劳动力时，可能还有人心存侥幸，认为人工智能无法威胁到需要人类主观情感的工种。但随着人工智能可以写小说，可以帮人设计衣服和搭配衣服时，你还能如以前那般安稳吗？

中文内容及图片取材于微信公众号：服装资讯2018-05-16