编者语：论文通过问卷调查方法获得一手数据，探索分析了自媒体对旅游消费者信息搜索行为的影响，并提出相应的管理启示和建议。论点明确，论据可靠，对事物有一定的分析能力和概括能力，能运用所学理论和知识阐述有关问题。论文结构合理，符合逻辑，文章层次分明，语言通顺、准确，达到规范化要求。
指导教师：马双
作 者：王静
专 业：酒店管理
完成时间：2016年4月12日
摘 要
据普华永道（Price Waterhouse Coopers，PwC）预测，到2025年，全球共享经济产值可以达到2300亿英镑，产业规模和发展潜力巨大。在中国，随着优步、小猪短租、“回家吃饭”等平台的在中国的推广，共享经济模式已经一步一步地渗入了人们生活的方方面面。本文集中对共享经济下服务提供方进行动机研究，以“回家吃饭”平台为样本采集数据，希望能为吸引更多的共享资源服务方参与，并维持住共享资源服务方持续参与，拓展“回家吃饭”的共享资源来源渠道提供有价值的参考。
本文在回顾共享经济、马斯洛需求层次理论等相关文献的基础上，通过访谈法，探讨“回家吃饭”平台上家厨端参与的原因，同时根据需求类型归纳整理，为“回家吃饭”平台吸引不同种类的资源提供方提出建议，扩大资源来源，促进规模增长。(www.xing528.com)
根据数据研究分析，得出结论。①以经济需求为主导的家厨，将“回家吃饭”平台上的共享经济模式作为主要的生活经济来源，平台要能让资源提供者更直观地感受其经济收入方面的改变，同时完善运营系统，给资源提供者一个发展顾客数量的空间。②单纯以社交需求为主导的家厨，开店时间和持续性都很不稳定，但他们看中丰富生活的影响。吸引此类资源提供者时，平台要突出共享资源的灵活性以及丰富人际交往的作用。③以经济需求和社交需求为主导的家厨，喜爱烹饪，收入中等，所以平台在招揽此类家厨时要突出会带来的额外收入，且能带来社交生活的改善。④以社交需求和尊重需求为主导的家厨，对“回家吃饭”平台有很强的感情寄托，他们希望通过平台得到他人的尊重认可，若是可以得到很多正面的评论，会有很高的可能持续参与，并且主动宣传共享平台。
关键词：共享经济 回家吃饭 动机研究
Abstract
As Price Waterhouse Coopers，PwC predict，with enormous potential of outspreading scales，the output value of global sharing economy will reach 2300 pounds until 2025. In China，with the popularization of Uber，Xiaozhu and home-cook，the sharing economy is becoming a part of everyday life gradually. This paper is based on the data collected from home-cook and concentrates on the reasons why people participate in the sharing platform，so that it can offer valued advice to attract more service providers and maintain them.
Based on some literature concerning sharing economy and Maslow’s Need Hierarchy Theory，the data analyzing is organized via interviewing methods and reasons why people take part in the sharing economy platform are concluded.
According the data analysis，people，with economic needs，are regarding the sharing economy platform as the economic sourcesand the platform will be more attractive by showing service providers that they can earn respectable income by joining the sharing economy. People with mere love and belonging needs pay more attention to the enrichment of social life. Therefore，the platform is better to show the positive effect on social life. People with economic and love and belonging needs set cooking as a hobby and have moderate incomes. They hope that the sharing economy can bring them extra incomes and enrich their daily life. Last but not least，people with esteem and love and belonging needs，who view the platform as a a way to realize their self-value，attach great importance on their achievements in the sharing economy. They are of great chance to continue working on the platform and to publicize it actively.
Key words：the Sharing economy，Home-cook，Motivation research
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