1.说明型的商务演讲
晚上好，女士们、先生们。（1）我是吴立群，来自新加坡先施钟表学院。
非常感谢能给我机会与大家分享先施如何以多种不同的方式创新，并增加我们作为零售商和经销商角色的价值。
再次创新工作有必要走在快速多变的情况之前。在当前情况下，消费者鉴赏能力呈上升趋势，新品牌与零售商日益饱和化。奢侈表市场上的各大品牌也开始超越其传统角色，（2）我们在传统的工业链上既向上游移动也向下游移动。
先施成立于1954年。作为传统的零售商，我们云集了当时一些最知名的品牌。此后，先施逐渐发张成为一家具有强大实力的区域性公司，（3）覆盖亚洲各国各地。先施的成功首先应归功于基础正确，其次是不断扩大手表零售业的范围。
现在，请允许我与各位分享几点先施的成功之道。
先施主要实力之一就是对表的强烈热情。我们坚信，我们需要对表具有激情的人员来经营我们的业务，这就是为什么我们在招收员工之初，将激情作为评价员工的主要品质。在整个机构内部，激情是显而易见的。从我们代理的品牌到这些品牌展示，以及销售给终端客户的方式都可以很轻易的看到激情的体现。正是对表的激情，才帮助我们多年来做了许多正确的选择。
先施成功的另一基础是对员工和顾客进行持续教育的执着决心。亚洲手表消费者的鉴赏水平呈指数增长。与欧洲或美国相比，我们有鉴赏力的收藏家和爱好者所占的比例更高。有许多的因素成就了这样的鉴赏力，其中关键的因素是网络中丰富翔实的信息，以及这些年涌现出的高档表出版物，这些满足了对知识的渴求。卖场的全球化也消除了界限，使得在世界各地购买表变得更加容易。在这种环境下，我们的员工应具备有效应对要求高且同样见识广的顾客的知识和技巧，这一点变得越来越重要。为了达到这一目的，我们对常规培训进行了调整。（4）培训期是在引导新员工步入手表领域时开始，培训他们继续朝着钟表这棵大树往上攀爬。
最后，我想通过类比来描述理解和适应环境改变的重要性，这些改变不可避免。就像鲨鱼如果不继续向前游动就会死亡一样，我们需要时刻提醒自己要通过不断创新和向合作伙伴、消费者提供价值，从而不断前行，这是我们迫切需要的。（5）只有这样，我们才能保证与时俱进，我们才能保证继续做好准备迎接未来的挑战。就要我们如同鲨鱼一样，不断前进。
Good morning，ladies and gentlemen.I am Patrick Wu，working with the Sincere watch academy based in Singapore.
Thank you for the opportunity to share with you the different ways in which Sincere has strived to innovate and add value to our role as a retailer and distributor.
These reinventions are necessary to remain ahead of the fast changing landscape，one which has seen consumers become more sophisticated，and also become increasingly saturated with the entry of new brands and retailers.The brand owners in the luxury watch market have also began to expand beyond their traditional roles to move both upstream and downstream in the traditional supply chain.
Sincere started in 1954 as a traditional retailer that was home to some of the most popular brands at that time.Since then，we have grown to become a strong regional company that is well represented throughout Asia.Our success in keeping ahead of the curve has been due to a committed desire to first get the foundation correct，and then innovate by pushing the boundaries of watch retailing.
Let me share some of our key success factors.
One of the key strengths of Sincere is our strong passion for watches.We firmly believe that we need people passionate about watches to run our business，which is why this is a key attribute we look for in our new staff right from the start.This passion is evident throughout the organization and easily be seen from the brands we represent，to the manner in which these brands are presented，and sold to the customers.It is this passion for watches that has helped us to make many correct choices over the years.
Another cornerstone of our foundation is strong commitment to continuing education to both our staff and customers.The level of the sophistication of the Asian watch buyers has been growing exponentially and we are home to a larger percentage of discerning collectors and enthusiasts compared to Europe or the US.Several factors have contributed to this sophistication and key among them is the proliferation of information that can be found in the web and high quality watch publications that have sprung up in recent years to feed their hunger and knowledge.The globalization of the marketplace has also erased boundaries and made sourcing and buying watches from around the world much easier.In such an environment，it becomes increasingly important that our staff is equipped with the knowledge and skills needed to effectively deal with demanding and equally knowledgeable customers.To this end，we have structured regular training sessions that begin when we orientate new staff into the watch world and continue as they move up the horological tree.
In closing，I would like to use this analogy to illustrate the importance of understanding and adapting to inevitable environmental changes.Just as a shark ill die if it does not continue to swim forward，we need to remind ourselves of the urgent need to keep moving forward by continuously innovating and providing value to our partners and customers.Only then can we ensure that we remain relevant and continue to be around to meet future challenges.Just like the shark.Thank you for your attention and time.
（1）我是吴立群，来自新加坡先施钟表学院。
I am Patrick Wu，working with the Sincere watch academy based in Singapore.
分析：中文的“来自”或“在……工作”一般翻译为to work with；而公司位于哪里或者在哪里工作可以用be based in，就像本句里的用法一样。
（2）我们在传统的工业链上既向上游移动也向下游移动。
The brand owners in the luxury watch market have also began to expand beyond their traditional roles to move both upstream and downstream in the traditional supply chain.
分析：本句出现了产业链的上游、下游。经济学的微笑曲线指出，上游往往是利润比较丰厚，竞争相对缓和。而下游处于产业链末端，通常加工原材料和零部件，制造成品和从事生产、服务行业。上下游在经济学里就直接可以翻译为upstream and downstream。
（3）覆盖亚洲各国各地
a strong regional company that is well represented throughout Asia.
分析：中文里的某公司某企业经营范围很广，已经覆盖某某地区除了可以翻译为to operate in，还可以翻译为本句的to be well represented in/throughout。用be represent在这里指在亚洲各地都有代理。
（4）培训期是在引导新员工步入手表领域时开始，培训他们继续朝着钟表这棵大树往上攀爬。
To this end，we have structured regular training sessions that begin when we orientate new staff into the watch world and continue as they move up the horological tree.
分析：一般企业对新员工的培训期翻译为orient or orientation，新生入学的培训适应期也可以翻译为orient or orientation。
（5）只有这样，我们才能保证与时俱进……
Only then can we ensure that we remain relevant…
分析：中文的与时俱进通常翻译为to keep pace with the times，但是本参考译文的翻译更加地道简单，就是be relevant。
2.说服型的商务演讲
Good evening ladies and gentleman and on behalf of Home From Home I would like to welcome you to the Grand Café.
My name is Rich Watts.Thank you for accepting our invitation to join us here this evening and I hope that in return for us providing you with canapés and drinks，（1）you'll take the time now to listen to me for ten minutes as I tell you a little bit about the downfall of the modern hotel.
Customers and employees are key to any business.Great customers place large orders and help you to make profits and grow.Great employees work hard，save you costs and provide outstanding customer service.
（2）So why do we insist on taking them away from their homes and putting them in small dark rooms in strange cities?
Let's have a think about what our most important customers and outstanding staff members experience when they visit our offices for a crucial meeting about placing that big order.
First of all we make them travel a long distance away from their home and loved ones.We then make them work hard all day at our offices or in meetings.Then we expect them to return to a single room in a city that they do not know.After this long day we then ask them to go out in the evening and search for somewhere to eat.We make our best staff and customers pay restaurant prices for food that they may not like or enjoy，especially if they are used to food from another culture.We then request that they return to their room and enjoy the very best that British Freeview television has to offer until they get so bored that sleeping is better than staying awake.The following day we then ask them to do this all again and remain motivated or interested in that big business deal.
Is this how you want your best employees or customers treated?
At Home From Home we've found that businesses have much happier customers and staff if they really look after them.（3）We supply serviced accommodation；fully furnished flats to help ensure that your key staff and customers can relax properly when working away from home.
Serviced accommodation overcomes all of the inadequacies of hotels by providing a perfect home from home with full cooking facilities，TV and DVD player and washing/drying facilities.Instead of sitting on the end of an uncomfortable hotel bed watching Freeview，your visitors can cook for themselves，watch their favourite films and lie down on a sofa in their pyjamas-they can even bring their family with them if they want to.
You might think that serviced accommodation is costly and that the first question that your boss will ask you when you book a room is‘how much extra did it cost?’In fact，serviced accommodation is 30% cheaper than an equivalent hotel.The rate that you pay includes all utility bills，a flat screen TV and Internet access as well as a weekly linen change and maid service.
So why use Home From Home for your serviced accommodation?
Home From Home has been in business for over 25 years now and is owned and run by David Smith，son of the original Home From Home founders.（4）Having grown up watching his mother run this business，you could say that David has been bred to do this，or that he has serviced accommodation in his blood.
David now works with an expert team who are all here tonight to manage properties in Bristol，London and Edinburgh.All properties are a minimum of 3 or 4 star quality，contain between 1 and 5 bedrooms.
You'll notice that the presentation behind me has no images in it—you haven't actually seen the properties that your key staff or best customers will be staying in.（5）This is because we've paid lots of money for expensive photo shoots for each apartment and the images that are produced still don't do the properties justice.
The best way to experience what your staff and customers will experience when they stay with Home From Home is to get up to one of our properties and touch and feel every cushion，check every oven door and look at every view from each every window.Fortunately，we have one of these wonderful properties just upstairs and our team will be happy to show you around it in the next few minutes.
And please when you're up there experiencing the apartment，think about how it compares to your last business trip.Thank you!
晚上好!女士们、先生们。我谨代表旅客之家欢迎大家光临格兰德咖啡。
我叫理奇·瓦特。感谢大家接受我们的邀请，并在今晚如约而至。作为回报，我们为大家准备了小吃和饮料，现在请大家花十分钟听我谈谈当代酒店的日渐式微。
客户与员工是所有企业而言都很重要。优质客户下大订单，助你获利和发展壮大。优秀员工勤恳工作，帮你降低成本、为客户提供优质服务。
那么我们为什么还让他们工作、出差时不仅远离温馨家园，还屈尊住宿在陌生城市里光线晦暗的酒店房间呢?
先想想我们如果最重要的客户和最优秀的员工来到我们的办公室参加重要会议、商讨订单事宜时会经历些什么?
首先他们得远离温馨家园、亲密家人、爱人。他们每天得在办公室、会议中努力工作。他们下班后回到工作的陌生城市、入住空荡的酒店房间。他们每天工作已经非常繁忙，下班后在暮色中还需要拼命寻找能填饱肚子的地方。这些优秀的员工在这些地方花了大价钱还可能吃得并不满意，尤其是那些习惯本国食物的外籍员工。最后他们回到酒店房间尽可能投入的观看我们英国的电视节目，而这些节目甚是无聊，让人昏然入睡。第二天他们得重复这样的生活，还得保持斗志、兴趣盎然。
难道你们就是这样对待优秀员工和客户的?
在旅客之家我们发现企业顾客、员工幸福感更强烈，因为他们得到企业充分的关爱和照料。我们为他们提供酒店式公寓和带家具的公寓，以便他们能在离乡背井、工作打拼之余得到充分的休息和放松。(www.xing528.com)
酒店式公寓克服了酒店住宿的缺陷，为您的客户和员工提供居家式，可烹调、配备电视、DVD、洗碗机和烘干设备的住宿条件。因此，他们不用在酒店毫无舒适度的床边坐着看电视节目，而是可以享受烹饪、穿着睡衣躺在沙发上看喜爱的电影，甚至可以带上家人享用这些设施。
您可能在想，酒店式公寓价格昂贵，而且您的老板会在您订房间时立即询问“额外费用是多少?”实际上酒店公寓比同等宾馆房间便宜30%。您支付的费用包含了所有设施的费用，平板电视使用费、网络使用费，以及每周一次床单更换费用以及女仆服务费。
您为什么要选择旅客之家的酒店式公寓呢?
旅客之家运营时间超过25年，现任老板是原旅客之家创始人的儿子大卫·史密斯。他看着母亲经营旅客之家长大，可以说他生来就是干这行的，或者说酒店公寓已经融入了他的血液。
大卫现在有专业团队辅助管理位于布里斯托尔、伦敦和爱丁堡的酒店式公寓。所有公寓都有1至5个卧室，星级为3到4星。
您会发现我身后的PPT没有添加图片——您尚未看到您的员工和客户将要入住的公寓式酒店的样子的原因在于，我们花了重金打造的酒店图片根本不足以展现酒店的全貌。
能帮您产生亲身体验的最佳方式莫过于到我们的酒店式公寓看看，亲手触摸里面的每一张靠垫，每一扇炉门，看看每个房间窗外的风景。今天各位走运了，因为楼上就有我们酒店式公寓的房间，我们的工作人员会在几分钟之后带大家参观。
体验完我们的房间后，不妨把它们跟之前您出差待过的酒店房间好好做一下对比。感谢大家!
（1）you'll take the time now to listen to me for ten minutes as I tell you a little bit about the downfall of the modern hotel.
现在请大家花十分钟听我谈谈当代酒店的日渐式微。
分析：根据上下文可以知道，本文主要推荐酒店式公寓，所以提前给听众告知今天的演讲的目的。注意原文里的downfall的意思是“衰落、衰败、垮台”。如果直接翻译为“当代酒店是怎样垮台的”显得过于直接露骨，所以参考译文用了“日渐式微”来缓和中文语气，也运用四字格让译文听起来比较正式、符合汉语听众期待。
（2）So why do we insist on taking them away from their homes and putting them in small dark rooms in strange cities?
那么我们为什么还让他们工作、出差时不仅远离温馨家园，还屈尊住宿在陌生城市里光线晦暗的酒店房间呢?
分析：本句的翻译要根据上下文来。前面提到了优秀员工和优质客户的重要性，这里讲这些人应该有相应的待遇。taking them away from their homes要理解深层含义，就是说这些人离开家要么工作、要么出差，需要找住宿。而small dark rooms指的是酒店的房间。之所以这样说是为了和后面提到的酒店式公寓房间做出对比，让人们接受酒店式房间的好处。
（3）We supply serviced accommodation；fully furnished flats to help ensure that your key staff and customers can relax properly when working away from home.
我们为他们提供酒店式公寓和带家具的公寓，以便他们能在离乡背井、工作打拼之余得到充分的休息和放松。
分析：本句里的serviced accommodation不可望文生义，查阅之后就知道是酒店式公寓的意思。
（4）Having grown up watching his mother run this business，you could say that David has been bred to do this，or that he has serviced accommodation in his blood.
他看着母亲经营旅客之家长大，可以说他生来就是干这行的，或者说酒店公寓已经融入了他的血液。
分析：注意原文的run this business指代很清楚，就是指的旅客之家，翻译的时候应该说清楚。
（5）This is because we've paid lots of money for expensive photo shoots for each apartment and the images that are produced still don't do the properties justice.
我们花了重金打造的酒店图片根本不足以展现酒店的全貌。
分析：本句的难点在于don't do the properties justice。properties这里是特指，就是说的旅客之家的酒店式公寓。do…justice的意思是“公平对待、公正的评价”。这句话的意思是无论花了多少钱拍的酒店式公寓的照片都没有酒店式公寓本身漂亮。
3.礼仪致辞
Friends and colleagues，
First and foremost，we all know why we are here today.I'm beginning with a heartfelt thank you!
For those of you who took on the Data Digitization Project，I couldn't be more grateful!Sandy，Darren and Joe.I know that it wasn't easy at times.
Standing on your feet all day on the cold concrete floor of Inotech's Lab room instead of sitting at your desks in our warm，comfortably cozy office，isn't anybody's idea of fun.
The same gratitude goes，of course，to those of you who were on this project part time.Thank you for taking time away from your other important tasks so that we could keep pace with our customer's goals and deadlines on this one.
（1）Whether it was cooperating through carpooling，offering to double up on one of the more tedious tasks，or simply through putting in some extra unexpected time that the project demanded，your greatly appreciated efforts were indispensable to our team's success.Ultimately you made completion on time possible.
Please pat yourselves on the back!You are excellent examples of hardworking and dedicated change champions!For that，and numerous other unmentioned contributions that might well take all day to name，I can't thank you enough!
（2）Through all of you coming in day after day and always putting your best foot forward，we were able to achieve so much.At the same time our client was assured of our commitment to the highest quality of work.We did this by following strict quality work standards，being willing to work closely and cooperatively to fill in any gaps that arose，or by taking the initiative to check back over some aspect of the work that occasionally required double-checking.I want you to know they are delighted with the accuracy we achieved.Without your shared accountability，we simply could not have been so satisfactorily，so triumphantly，successful.
As is true with any project encompassing so many different aspects，there were some ups and downs，but that's to be expected.Whether someone needed help analyzing，or data compilation was falling behind，or someone simply needed a ride to or from the office，everyone pulled together and worked as a team.The bottom line is，I know how much time and energy this assignment demanded，and I deeply appreciate all of your efforts，both individually，and as a cohesive unit.
（3）We've always known about your willingness to consistently go above and beyond simply completing a task.Now our client has experienced it too.In fact，they are so satisfied they are currently in the process of retaining our services for another project!Very few things speak so loudly of a company than a client wanting to remain a repeat customer.So，not only should each of you be very proud of yourselves but we should all be proud that everyone on the Quest Team will continue to benefit as a result of your contributions!
Thank you all，sincerely，for being true professionals，for being inspirational!You are a great team.This successful outcome，the result of all your hard work and dedication，is down to you.And，lastly thank you for the pleasure and privilege of working with you!
Congratulations to us all，once again!
各位朋友、各位同事：
首先我们都深知今天共聚一堂的原因。正式演讲之前我先向大家表示衷心的感谢。衷心感谢参加数据数字化项目的同仁，桑迪、达伦和乔。我知道这个项目的诸多不易。
你们本可以舒舒服服的坐在温暖、温馨的办公室里，却成天站在Inotech实验室冰冷的水泥地上工作，可不是一件令人身心愉悦的事情。
同样也感谢抽出时间参与这个项目的同事。感谢你们百忙之中抽空帮助我们，让我们客户的目标和项目进度步伐一致。
无论是让我们拼车，赶工完成枯燥任务或临时加班，各位的合作与付出对于团队的成功都是不可或缺的。
请各位好好赞扬一次自己吧!你们是辛勤工作、专注变革的楷模。我要好好感谢其他同仁默默做出的贡献，时间有限就不一一致谢了。
各位全身心投入项目的同事，如果没有你们的步步为营，我们也不可能取得今天的成绩。同时，客户对于我们的敬业和顶级工作质量深信不疑。我们严格遵守工作质量标准，愿意紧密合作、主动配合填补空白工作，或主动完成偶尔需要复查的工作。告诉大家，他们对于我们项目的准确度相当满意。没有大家共同的责任感，我们工作不可能这样令人满意、胜利成功。
这个项目设计方方面面，当然中途会出现起起伏伏，这是很正常的。无论是有人需要他们帮忙分析，或是有人数据编译进度滞后，又或是有人需要搭便车上下班，其他同事都不惜伸出援手，团结一致。底线是，我知道这个项目需要投入的时间和精力，我深深感谢大家的付出，无论是个人的付出还是团队的付出。
我们一直都知道各位同仁总是不仅满足于完成任务、更进一步追求完美。现在客户也体会到了这一点。实际上客户相当满意，目前已经磋商与我方合作下一个项目，让我们提供服务。还有什么比客户愿意变为回头客更有说服力呢?大家不仅应为自己感到自豪，还应该引以为豪的是你们的贡献让本团队持续受益。
感谢大家的专业精神和澎湃激情。你们是最棒的团队。这次丰硕的成果，还有你们的勤奋和敬业带来的硕果都归功于你们自己。最后与大家合作共事非常愉快而荣幸。
再次祝贺大家!
（1）Whether it was cooperating through carpooling，offering to double up on one of the more tedious tasks，or simply through putting in some extra unexpected time that the project demanded，your greatly appreciated efforts were indispensable to our team's success.
无论是让我们拼车，赶工完成枯燥任务或临时加班，各位的合作与付出对于团队的成功都是不可或缺的。
分析：注意本句的carpooling指的是其他人让工作团队的人拼车。putting in some extra unexpected time指没有在计划内的工作时间，可以直接翻译成“临时加班”，符合中文习惯。
（2）Through all of you coming in day after day and always putting your best foot forward，we were able to achieve so much.
各位同事全心全意，步步为营，让我们取得了今天的成绩。
分析：coming in day after day指一天接着一天不间断的努力工作；put your best foot forward指尽全力工作。中文译文翻译成了两个四字格“步步为营和全心全意”，更符合中文习惯。
（3）We've always known about your willingness to consistently go above and beyond simply completing a task.
我们一直都知道各位同仁总是不仅满足于完成任务、更进一步追求完美。
分析：原文的go above and beyond指的是超越，就是说不仅要把任务保质保量的完成，还要在此基础上追求完美。
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