Section One The Function of Packing
包装的功能主要有两方面：一是自然功能，即对商品起保护作用；另一是社会功能，即对商品起媒介作用，也就是把商品介绍给消费者，吸引消费者，从而达到扩大销售、占领市场的目的。这两种功能相辅相成。自然功能保护商品处于完好状态，为社会功能的实现提供可能；社会功能把商品尽快地推向消费者手中，使自然功能得以有效实现。而对于一种商品来说，包装的自然功能和社会功能如何，直接影响该商品在市场中的竞争力。
Packing，in business practice，is one of the most important problems that confront the merchants engaged in foreign trade.It needs more care in export trade than domestic trade.The real art of pack⁃ing is to get the contents into nice，compact shape that will stay in perfect condition with nothing miss⁃ing during the roughest journey.(www.xing528.com)
Packing has become more and more important in competing for overseas markets.One of its basic purposes is to protect the product.This is important because the product may have to withstand a lot of handling during transportation between the factory and the consumer.The second purpose of packaging is to make the product look appealing to the buyer.Products that are packed in such a way as to catch the consumer′s eyes will help to sell.Other common purposes of packing are to provide information a⁃bout the product inside，make it easy to carry the product，and provide convenience using the prod⁃uct.Therefore，more and more people，not only manufacturers，have come to realize the importance of packaging.
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