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制订营销计划的实训活动

时间:2023-06-07 理论教育 版权反馈
【摘要】:要求:分小组讨论,请结合具体的创业项目,开展市场调查并完成以下营销计划。

制订营销计划的实训活动

要求:分小组讨论,请结合具体的创业项目,开展市场调查并完成以下营销计划。

________________创业项目市场营销计划

一、产品策略

对于以上产品定位的说明:

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

二、价格策略

对于以上价格策略的说明:

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

三、地点与渠道策略

1. 选址细节:(www.xing528.com)

选择该地址的原因:

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

2. 销售渠道设计:

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

选择该销售渠道的原因:

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

四、促销策略

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

实训完成时间:_____________

实训成绩:_________________

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