技术是支撑众包平台正常运营和可持续发展的关键,利用技术能够实现平台的各项功能,如前所述为促进用户持续知识贡献涉及的各项管理、知识挖掘、激励策略等功能都需要技术的支持,将其转化为用户持续行为的动力,众包平台的技术能力强调的是让用户能够持续参与知识贡献并优化利益相关方的相互关系,最终帮助众包需求者解决实际问题。具体包括知识组织、知识导航、知识仓库、知识地图、知识聚合、人工智能等技术,技术的可靠性关乎用户对众包平台的信任程度,继而促进用户的持续贡献。例如,注重知识聚合和任务定制推荐的开发,简化编辑过程,提供更加友好的编辑页面,引导用户以最小的认知代价获得最大程度的用户期望确认和满意度;借鉴PageRank、Hits等链接算法,优化用户可信度排序,提升用户的声望和名誉,体现用户完成众包任务的实用价值,从而促进用户持续知识贡献。
【注释】
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