袁红平1，杨 宇2
（1.广州大学工商管理学院，广州510006；2.西南交通大学经济管理学院，成都610001）
摘 要：虽然BIM技术的应用与推广已经逐渐得到政府和建筑企业的广泛关注和重视，但是行业实践表明BIM技术在我国建筑行业实际的应用与推广并不理想。政府补贴作为扶持产业发展的一种强有力调控手段，是推动BIM技术实践应用落地的重要途径之一。基于行为博弈理论，本文通过构建理论模型分析了政府补贴背景下建筑企业BIM技术采纳行为的决策过程，并借助算例分析进一步探究了BIM技术采纳行为的形成机理。研究发现：①采纳效率和采纳动机是影响建筑企业BIM技术采纳行为决策的两个关键因素；②政府补贴通过提升建筑企业的采纳效率，提前建筑企业BIM技术的采纳时间促进并加速了BIM技术采纳行为的形成；③对于具有不同BIM技术采纳效率与采纳动机的建筑企业，政府应当实施差异化的补贴政策，并且政府的补贴力度并不是越大越好，它存在一个理论上界。
关键词：BIM技术；政府补贴；采纳行为
中图分类号：F273.1 文献标识码：A
Investigation on M echanism of BIM Adoption Behavior in a Government Subsidy Context(www.xing528.com)
YUAN Hongping1，YANG Yu2
（School of Management，Guangzhou University，Guangzhou，510006；
School of Economics and Management，Southwest Jiaotong University，Chengdu 610031）
Abstract：Although the implementation and promotion of BIM has been increasingly valued by governments and construction sectors，industrial practices indicate that the implementation and diffusion of BIM is still undesirable.As a powerful driver to support industrial development，government subsidy is one of the critical ways to promote practical BIM adoption and implementation.Based on behavioral game theory，this paper proposes a theoretical model to analyze the decision course of individual AEC firm’s BIM adoption behavior in a government subsidy context，and then investigates the formation mechanism of BIM adoption behavior by numerical analyses.Results show that：①BIM adoption efficiency and adoption incentives are two critical factors in AEC firm’s BIM adoption decisions.②Government subsidy promotes the formation of BIM adoption behavior by improving AEC firms’adoption efficiency and by bringing forward AEC firm’s joining time of BIM adoption.③For AEC firmswith different BIM adoption efficiency and incentives，government should implement differentially strategies in BIM subsidizing.Meanwhile，there exists a theoretical upper boundry of government subsidy，which means it not follows the low of“themore，the better”.
Key words：Building information model；Government subsidies；Adopting behavior
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